Core

We were tasked with crafting the brand identity for Core, a Kuwait-based meal subscription app tailored to the unique nutritional needs of athletes. The brand’s visual language centers around a powerful concept: the deconstruction of animal forms to symbolize the diverse programs offered, each catering to specific athletic disciplines.

Vibrant orange and warm yellow hues represent high energy and agility, while deep purple signifies strength and power. This bold contrast captures the essence of athleticism and performance.

A clean, modern typeface complements the strong visual elements, reinforcing the brand’s minimalist approach while ensuring legibility and clarity.

Strong lines and detailed cross-sections evoke focus, determination, and a meticulous approach to nutrition. The animal deconstructions serve as visual metaphors for the targeted programs, highlighting the brand’s commitment to precision and tailored solutions.